40 Inwood Circle Atlanta, Georgia 30309  |  Inquiries: (404) 260-4500 or info@iconologic.com  |  Directions


Iconologic is a 25-year old brand design firm based in Atlanta, Georgia. We design profound connections between our clients and the people who will ultimately grow their businesses.

However, we are not for everyone. Our clients understand that the story they tell, the experience they become and the image they embody must be designed with the same daring as the product they create. Risk is crucial to the process, and fearlessness brings great rewards.

Point-of-View

Our work—and our success—springs from a few deeply held beliefs.

Your audience has better things to do. They are not necessarily interested in you, and they are probably less interested in your brand. But, like all of us, they enjoy a good story, they are drawn to beauty, they want to know the facts, they like a little controversy, they respond to new experiences, and they aspire to a better life. We design for real people with full lives, not brand targets.

People connect through intellect and emotions. We create stories, experiences and images that make people think and feel. Consequently, our process is both rational and intuitive, addressing strategic and creative concerns in equal measure.

Truth sells. People easily distinguish the genuine from the contrived. We tell the truth about our clients—who they are and what they provide, and about their audience—who they are and what they long for. The magic is in how truth is expressed.

Clients

We are proud of our many long-term client relationships with significant corporations, places and cultural institutions throughout the world:

  • André Benjamin
  • Auburn University
  • BASF
  • Brasfield & Gorrie
  • The Coca-Cola Company
  • Cooper Carry
  • C.R. Bard
  • Flagler Development
  • International Olympic Committee
  • Immucor
  • Kilpatrick Stockton, LLP
  • Kodak
  • Milliken Carpet
  • The Republic of Trinidad & Tobago
  • The cities of Istanbul, Klagenfurt & Stockholm
  • Torino Committee for the Olympic Games
  • United Way
  • UPS


Team

Our work is firmly rooted in the disciplines of design and writing. Over the past 25 years we've developed a keen understanding of how each can be used to effect enduring changes throughout an organization and in the marketplace.

We comprise a well-rounded and insatiably curious team of designers, writers, programmers and account people practicing across a variety of media: print, interactive, environments, and motion.

Brad Copeland is our founder.
Ben Friedman is partner and CIO.
Ward Copeland is Managing Partner.
Matt Rollins is Creative Director.
Juliet D'Ambrosio is Editorial Director.

Process

We employ a simple three-step process: Define, Design and Build.

We've found it's the best way to find the right story about out clients, express it the right way, and to fix it in the hearts and minds of the right people.

Define is full of exploration, where our team immerses ourselves into who you are, and what it is you want to become. We develop ideas, and craft point-of-view. We use a mix of traditional and novel investigative tools to gain insights into your organizations. These include:

Stakeholder research
Brand development labs
Brand strategy and positioning
Web strategy
Product positioning and launch
Media planning and placement

Design & Build is full of creative leaps and bounds. We design look and voice, and present those within all expressions of your brand. These can include:

Naming
Writing/Content
Brand identity
Graphic standards and systems
Interactive (design and development)
Advertising
Environments
Packaging
Video & Film
Direct mail
Event design
Speechwriting