Lobbies mean a lot for the people visiting a new space—they provide a first impression and shape all the impressions that follow. Lobbies can mean even more to a building's occupants, who experience the same space every day. Atlanta’s 64 Perimeter Center, home to Philips Electronics Corporation, needed an interactive focal point for the building’s multi–million dollar lobby renovation. We designed and developed an installation comprised of five independent flat panels interconnected to provide both functional benefits for building occupants, like real–time weather, news, and traffic, but also beauty in the form of digital art that complements and defines the building's interior. Installation content is prioritized to adjust based on daily patterns. At 8 AM, news is prominent; at 5 PM traffic takes precedence; and at 7 PM, the art comes alive.
Direct Link: http://www.iconologic.com/?story=49
Brad Copeland's blog is back. Just like he did in Beijing a few years
ago, Brad's keeping us up-to-date as his role of Look of the Games
Adviser to the IOC takes him all over Vancouver and the venues as the
city gears up for its Olympic moment. Check back daily throughout the
Games for updates.
http://ringsinvancouver.iconologic.com/
Direct Link: http://www.iconologic.com/?story=48
We just wrapped a five-day video shoot for our good friends at Promethean. It was great fun with lots of kids, teachers, dollies, cranes, and, of course, amazing ActivClassroom products. We'll create eight :90 second spots from the footage.
Direct Link: http://www.iconologic.com/?story=47
On January 1, three travelers took off on a 365-day trip around the world to the 206 countries and territories where Coke is served. Their mission: To uncover real moments of happiness, documenting and sharing the experience with fans across social networks as they go.
Expedition 206 brings Coke’s ‘open happiness’ theme to life in a meaningful way, and Iconologic helped conceptualize the program and all the ways it could engage people online and in the world. We also developed its identity and theme—Happiness Goes Around—and expanded these elements throughout a full Visual Identity System. We developed the Happiness Exchange—a pay-it-forward program in which every country designs a bottle that expresses their idea of happiness to exchange with the next country on the itinerary; and we designed the first Happiness Bottle, which officially launched the Expedition when CEO Muhtar Kent handed it off to the Happiness Ambassadors. First stops: Madrid, then Lisbon, then on and on...
Direct Link: http://www.iconologic.com/?story=46
Often described as the Olympic Games of the cultural, economic, scientific, and technological fields, The World Exposition has an inspiring history: London's Crystal Palace in 1851, Paris' Eiffel Tower in 1889, New York's "World of Tomorrow" in 1939. In May of 2010, Shanghai, China plans to top the list with a 184-day event that will include more than 200 countries and international organizations, and an expected 70 million visitors. We're happy to have developed Coca-Cola's presence at the event. More to come.
Direct Link: http://www.iconologic.com/?story=43
We designed Atlanta's bid to serve as a US host venue for the FIFA World Cup in 2018 or 2022. Great to hear that the USA Bid Committee has announced Atlanta passed the third stage of the review process and remains under consideration as a potential host venue offered to FIFA.
Direct Link: http://www.iconologic.com/?story=42